Crowd source a community binder with recommendations for trusted local businesses and resources. Invite community members to add their own recommendations so that it becomes a living document that all community members can add to.
Put the binder in an easily accessible and highly visible location, or build the list online using a free program such as Google docs.
Tip: To ensure that no one is using the community binder for their own self-promotion, have a column for people to disclose any personal or familial relationship to the recommendation.